PSOC 2432
Public Relations Professionals
Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favorable view of businesses and other organizations, their goods and services, and their role in the community.
Landas can show the official occupation information, but it does not have enough checked pathway evidence for a personal route.
Task view
How the work breaks down
8 official task groups in this profile
- No detailed AI-use signal
planning and organizing publicity campaigns and communication strategies
- No detailed AI-use signal
advising executives on the public relations implications of their policies, programs and practices preparing and controlling the issue of news and press releases
- No detailed AI-use signal
undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns
- No detailed AI-use signal
organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favorable publicity
- No detailed AI-use signal
representing organizations and arranging interviews with publicity media
- No detailed AI-use signal
attending business, social and other functions to promote the organization
- No detailed AI-use signal
commissioning and obtaining photographs and other illustrative material
- No detailed AI-use signal
selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favorable publicity
Sources and limits
What supports this guide
Task evidence describes observed AI use and checked crosswalks. It does not predict that a whole occupation will disappear. Global AI-use data may not match Philippine workplaces.