Advertising And Marketing Professionals

Task view

How the work breaks down

6 official task groups in this profile

AI can assist
planning, developing and organizing advertising policies and campaigns to support sales objectives
The reviewed occupation crosswalk matched this PSOC task to "develop and implement procedures for identifying advertising needs." in current O*NET use data.
Evidence is limited
advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
No detailed current O*NET task match passed the checked similarity floor for this PSOC task.
Evidence is limited
writing advertising copy and media scripts, and arranging television and film production and media placement
No detailed current O*NET task match passed the checked similarity floor for this PSOC task.
AI can assist
analyzing data regarding consumer patterns and preferences
The reviewed occupation crosswalk matched this PSOC task to "collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand." in current O*NET use data.
Evidence is limited
interpreting and predicting current and future consumer trends
No detailed current O*NET task match passed the checked similarity floor for this PSOC task.
AI can assist
researching potential demand and market characteristics for new goods and services and collecting and analyzing data and other statistical information
The reviewed occupation crosswalk matched this PSOC task to "forecast and track marketing and sales trends, analyzing collected data." in current O*NET use data.

Capabilities

Skills linked to this work

Marketing
Data analysis
Workplace communication

Sources and limits

What supports this guide

Task evidence describes observed AI use and checked crosswalks. It does not predict that a whole occupation will disappear. Global AI-use data may not match Philippine workplaces.